Phone calls are a super important way of communication between businesses and customers. But they haven’t really changed since the invention of the cell phone.
PicUP has launched with the mission of bringing phone calls to the digital era.

By empowering human callers with digital abilities, we help businesses create phone calls that combine the best of both worlds: A true personal interaction served with the ease and safety of a remote channel. The result is a communication experience we humans are just wired to enjoy.

 

Meet Our Leadership

Lior
Shacham

CEO

Lior
Shacham
- CEO

Lior is a second-time entrepreneur, who Co-founded PicUP after founding and leading a company that leveraged technology to change the way we learn. Lior has rich experience in management, along with an extensive background in technology and psychology. He is enthusiastic about innovation, communication and the connection between them.

Ofir
Oron

Chief product

Ofir
Oron - Chief product

Ofir is a leading expert in professional UX design, and product optimization. Ofir brings more than 15 years of building web and mobile products, working on top Israeli projects and consulting to dozens of companies, from napkin stage startups to top-tier international corporations.

Gil
Tapiero

CTO

Gil
Tapiero - CTO

Gil is a tech master with vast experience in multiple technology domains. He enjoys solving complicated technological problems, ranging from algorithm optimization and real-time communications to mobile development and moving UI parts. Before joining PicUP, Gil developed super-advanced real-time products in leading high-tech companies.

Shimon
Sharbaf

CBO

Shimon
Sharbaf - CBO

Shimon is a business executive and entrepreneur with more than two decades of professional experience, defining commercial and product strategies. He is known for his unique ability to form long-term, win-win partnerships, between enterprises, service providers and start-up companies.

Shira
Shibolet

COO

Shira
Shibolet - COO

As a true all-around MVP, Shira manages a huge variety of aspects at PicUP.
Shira has extensive experience in leadership positions, managing operations, agreements, investor relations, financials, and administrations. Shira is a people person who brings her sensitivity and emotional intelligence to every interaction.

Liad
Iluz

VP Partnerships

Liad
Iluz - VP Partnerships

Liad is a talented customer solution champion who excels in understanding the customers' needs and finding the best solutions. Bringing his experience both as a software developer and product manager, Liad demonstrates an outstanding ability to create connections between people across different domains and levels in the organization.

Awards

Become a partner

Sharing our vision? Help us revolutionize the phone channel across the globe.
Technological partners/resellers/Integrators and other companies or individuals are always welcome to leave their details and learn more about the different types of partnerships we can do together.

Join Us

Come and Join our team!

The future is calling Book a Demo