By empowering human callers with digital abilities, we help businesses create phone calls that combine the best of both worlds : A true personal interaction served with the ease and safety of a remote channel. The result is a communication experience we humans are just wired to enjoy.

 

Meet Our Leadership

Lior
Shacham

CEO

Lior
Shacham
- CEO

Heading our business and technology roadmap, and responsible for some of PicUP’s proprietary technological solutions and their patents.
Coming from the domains of technology, psychology, and management consulting, Lior is an experienced entrepreneur and CEO.
Previously founded, managed and sold an e-learning company.
Lior has been consulten for some of the leading companies including Marvel, Cisco, Elbit, Motorola, Comverse, IDF, SanDisk, Microsoft and many more.

Ofir
Oron

Chief product

Ofir
Oron - Chief product

PicUP’s head of product. Consulted and provided professional user experience design for dozens of projects, from napkin stage startups to top tier international corporations. Previously held Sr. UX design and Product Management positions for top Israeli startups. 15+ years of experience in building web and mobile products. Vast end to end experience in both consumer, B2B and enterprise product design. Multiple previous products launched and achieved multi-million dollars in revenue.

Gil
Tapiero

CTO

Gil
Tapiero - CTO

Tech master. 18 years of developing super-advanced real-time products in leading High-Tech companies (Intel, Camtech) Gil's has major experience in robots and mobile components, real time algorithms and solving complicated technological logic problems.
Leading PicUP's development, managing the development and it's roadmap for the technology part.

Shimon
Sharbaf

CBO

Shimon
Sharbaf - CBO

Business executive and entrepreneur with more than two decades of professional experience, defining marketing and product strategies.
As the BD Director in PicUP, Shimon is response for large deals and distrbuters/integrtors negotion and agreements.
Prior to this, Shimon founded XMG Group a Consulting & Business Development Company with the aim of bridging the business gaps for international companies wishing to do business in China and APAC. Worked with big corporates in the US, APAC and China.

Shira
Shibolet

COO

Shira
Shibolet - COO

With more than 15 years of experience in leadership positions such as VP, and COO Shira is responsible for customer relations, operations, agreements, investor relations, financials, and administrations in PicUP. In her previous roles, Shira managed many employees and dealt with different problems. Passionate in helping others achieve their potential through ensuring that well-being is in place.

Liad
Iluz

VP Partnerships

Liad
Iluz - VP Partnerships

Lead the global partnerships and Sales for PicUP. Started his career as a software developer, Liad brings a perfect combination of technological and sales experience including being part of building PicUP Sales & business development strategy. Before Covid 19 Liad lived and represent the company in London, Milan, Lisbon and Berlin

Awards

Become a partner

Sharing our vision? Help us revolutionize the phone channel across the globe.
Technological partners/resellers/Integrators and other companies or individuals are always welcome to leave their details and learn more about the different types of partnerships we can do together.

Join Us

Come and Join our team!

Cloud Architect

Tel Aviv, Israel

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Data Scientist

Tel Aviv, Israel

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SDR

Tel Aviv, Israel

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